Sales & Marketing
Our Sales & Marketing Towards the Industry
Responsibilities
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- Strategic Leadership and Planning (35%)
- Define and support the overall Brand & Marketing integrated strategy in collaboration with the regional marketing team.
- Develop and execute Go-to-Market Strategies, including ATL/BTL/TTL or 360 Plans, to ensure cohesive and impactful brand presence.
- Identify target audiences, set objectives, and outline desired outcomes for marketing campaigns
- Brand Management (20%)
- Ensure a coherent and consistent brand image across all retail touchpoints in our customers’ physical stores.
- Drive meaningful campaigns, partnerships, tie-ups, and promotions to enhance brand relevance and strengthen brand and customer engagement
- Budget Management (15%)
- Ensure efficient use of the assigned budget to deliver maximum brand amplification.
- Track and report on marketing expenditures, ensuring cost-effective strategies and high ROI
- Campaign Development (20%)
- Develop and oversee the content of marketing campaigns, ensuring alignment with brand guidelines and market requirements.
- Lead in-house marketing team and creative agencies to develop communication ideas and collateral for campaign projects
- Market Insights and Trends (5%)
- Identify new trends and insights to drive effective marketing activities that increase brand awareness, consideration, and conversion.
- Analyze market data and recommend innovative strategies to stay ahead of industry trends
- Collaboration and Execution (5%)
- Work with internal and external teams to ensure that tasks are completed, and programs are delivered on time
- Execute all public relations activities, including liaising with agencies to craft adaptable PR plans for the local market
- Develop and execute creative marketing events and all communications initiatives in accordance with the principal’s strategic direction
Requirements
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- Proven track record of developing and executing successful marketing campaigns.
- Strong leadership and team management skills.
- Excellent communication and interpersonal skills. English language proficiency is preferred.
- Proficiency in digital marketing tools and platforms.
- Strong analytical skills and ability to interpret data to make informed decisions.
- Ability to work independently and manage multiple projects simultaneously
- Bachelor’s degree in marketing, Business Administration, or a related field.
- At least 6-8 years of experience in marketing, with a focus on FMCG and rural markets
- Stakeholder management – working together with multiple ops personnel
- Strategic and Results-driven – strong in conceptualizing and planning
- Leadership – the candidate will lead the local marketing team
- Strong Analytical Skills – ability to interpret data to make informed decisions
- Comfortable with uncertainty – the role will evolve according to business needs
- Advanced English
Responsibilities:
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- Promote the Ninja Mart app to retailers and potential new leads through various channels such as in-person visits, phone calls, and online communication.
- Educate retailers and potential leads about the features and benefits of the Ninja Mart app, emphasizing its convenience and value proposition.
- Drive downloads of the Ninja Mart app among retailers and potential new leads, aiming to increase user adoption and engagement.
- Build and maintain positive relationships with retailers and potential leads, addressing any questions or concerns they may have about the app.
- Collaborate with the marketing team to develop promotional strategies and materials to support app adoption efforts.
- Provide regular feedback to the marketing and development teams based on interactions with retailers and potential leads, contributing to the continuous improvement of the Ninja Mart app.
- Meet or exceed set targets for app downloads and user engagement, earning high commissions based on performance.
Requirements:
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- Excellent communication and interpersonal skills.
- Self-motivated with a strong drive to achieve targets and goals.
- Ability to effectively pitch and persuade others.
- Basic knowledge of mobile applications and technology.
- Availability to work flexible hours, including evenings and weekends.
- Prior experience in sales, marketing, or customer service is a plus but not required.
- Students on semester break or individuals seeking part-time opportunities are encouraged to apply.
Benefits:
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- High commission based on performance, providing a lucrative earning potential.
- Flexible work schedule to accommodate other commitments.
- Opportunity to gain experience in sales and marketing within the technology industry.
- Potential for growth and advancement within the organization.
The candidate will be directly involved in:-
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- Visiting, servicing and conduct sales at assigned area/outlets that was routed by the Sales Supervisor
- Visiting minimum of 15 outlets per day
- Penetrate new area/state that acknowledge & agreed by the Sales Supervisor
- To achieve monthly sales of RM30,000 (To be revise on quarter basis)
- Exploring, identifying & recruiting wholesaler in the assign area
- Explain Trade Marketing mechanics (National or Local program)
- Encouraging retailer to download Ninja Mart App and assist them to claim the Cashback on the Ninja Mart App
- Ensuring 100% of daily collection vs Amast must be tallied
- All outlet outstanding must be cleared before due date
Education Requirements:-
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- 2+ years of FMCG sales experience
Work Experience Requirements:-
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- The ideal candidate would have experience in some of the following: sales, trade marketing, FMCG
Responsibilities:
- Develop and execute strategic trade marketing plans using data-driven insights to boost sales and meet business goals.
- Analyze sales data and market trends for actionable insights, continuously improving marketing strategies.
- Conduct market research and leverage data analytics to guide decision-making.
- Collaborate with brand partners to plan and implement in-store promotions, product displays, and merchandising for enhanced visibility and brand experiences.
- Ensure consistent messaging and branding across all touchpoints.
- Align trade marketing efforts with overall business objectives by working closely with sales, brand & marketing, and supply chain departments.
- Manage marketing campaigns for optimal ROI, including analysis, collaboration with sales, and adaptation to target audiences.
- Responsibilities include campaign strategizing, execution, and evaluation to achieve tangible results, driven by strong marketing principles and data analysis expertise.
Work Experience Requirements:
- 1 – 3 years of experience
- Proven experience in sales, B2B, trade marketing, category management preferably within the FMCG industry
- Track record of developing and implementing successful trade marketing campaigns
- Strong understanding of consumer behaviour and market dynamics
Skills Requirements:
- Adaptability, able to thrive in a fast-paced FMCG environment.
- Self-motivated & proactive; able to work independently & at the same time a team player
- Problem-solving oriented, analytical and data-driven
- Strong written and verbal communication skills for effective collaboration with the key stakeholders
- Willing to travel nationwide