Go-to-market Experts in
Rural Vietnam and Malaysia

We create possibilities for brands through 38,000 rural customers in Malaysia and Vietnam.


Serving Rural Communities: Overview of Rural Consumption Patterns

Rural consumption patterns play a crucial role in the economy of many countries. In Vietnam, rural consumers account for 70% of the country’s population and represent a growing market for consumer goods. The country’s rural market has been estimated to be worth around $50 billion, with demand increasing for both basic necessities and higher-end products.

Malaysia, on the other hand, has a more diversified economy with a greater focus on urban areas, but rural consumption is still an important factor in the country’s economic growth, as a significant portion of the population still lives in rural areas. Rural consumers tend to spend their income from general trade stores on basic necessities such as food, beverages and home & hygiene products.

of rural consumption comes from provisional stores
comes from other sectors

We Get You to Places You’ve Never Been

Overcome the challenges faced by brands and go beyond the metropolitan areas of Malaysia and Vietnam

Strong Operational and Sales Capabilities

Our in-house sales team located nationwide allows us to build relationships and reach thousands of stores with our network of hubs and trucking assets.

Industry-leading SLA <48 Hrs

Efficient logistics runs in our DNA. Leverage Ninja Van’s extensive logistics assets in ASEAN and state of the art tech systems that power leading e-commerce companies to optimize your supply chain.


Fast Track Your Distribution

Boost your coverage and fulfil deliveries in smaller provinces through our network of stores

Ninja Logistics Sdn Bhd [Registration No. 201401042483 (1118651-U)]
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Level 2, West Tower, Wisma Consplant 1, Jalan SS 16/4, 47500 Subang Jaya, Selangor, Malaysia.

Ninja Mart Vietnam
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307/21 Nguyen Van Troi St., Ward 1, Tan Binh District, Ho Chi Minh City

Total Hubs:   8

We Help Brands Connect to Our stores with
Tech-enabled Logistics Solutions


For Brands

Scale Up Fast


For Stores

Solve Your Supply Needs


Brands We Carry


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