Our Archives Towards the Industry

Distribution today is about more than logistics — it’s about timing, targeting, and flawless execution. Julie’s, a beloved biscuit brand across Malaysia, partnered with Ninja Mart Malaysia to elevate its distribution strategy. Together, they’ve not only increased availability but ensured every SKU and promotion lands exactly where it needs to — with precision, impact, and agility.

Yupi, a beloved gummy confectionery brand across Southeast Asia, partnered with Delfi, Yupi’s main distributor and Ninja Mart Malaysia to strengthen its distribution strategy.

In general trade, distribution is no longer just about reach. It’s about responsiveness, relevance, and execution. How does Indofood, the household name behind staples like Mi Goreng and Mi Soto, scale smart in a market that’s already saturated — and still make an impact where it counts?

Unlocking the HORECA Code – A Collaborative Win for Ninja Mart & Mondelēz International
Expanding into Malaysia’s fragmented yet high-potential HORECA (Hotels, Restaurants, Cafés) segment demands more than brand strength — it requires hyper-local execution, market agility, and deep distribution reach.

How Data (and a Whole Lot of Hustle) Helped Julie’s Reach More Shelves
When it comes to distribution, it’s not just about getting products into stores, it’s about getting them into the right stores, at the right time, in the right way. And that’s exactly how we work with Julie’s to sharpen their market presence.

The “Lucky Wheels, Connecting Joy” (Mart on Wheels) program was a special initiative by Ninja Mart Vietnam, implemented in Can Tho and Da Nang city in Tet 2024.