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Fast Moving Consumer Goods (FMCG) companies in Malaysia have always known that people living in rural and urban areas consume differently. Knowing this difference is important for FMCG brands to create marketing strategies that cater to specific needs and preferences of their target customers in each area.
The fast-moving consumer goods (FMCG) market in rural Vietnam is growing fast and it’s a huge opportunity to tap into, considering the fact that 56% of the total population lives there. As rural areas develop and modernise, consumers are becoming more sophisticated and discerning, with higher expectations for product quality and functionality.